Almost 2 years ago when I started working on turning this little hobby of mine into an actual income-producing business I went through dozens and dozens of names.
There are so many things one wants a name to say... how could I convey all the love and prayer that goes into each of my items? Can I make a connection between the grandmother I never met yet who inspires me in my craft art? What can concisely describe the lasting heirloom quality of my pieces? What word can denote the unique custom details or each piece? Does my own name stay or go?
So many questions, one thing I knew though- I loved this design created for me from Mad Queen Mother and definitely wanted to incorporate this somehow- the heart is a definite keeper, as I have been signing my name with a heart for 25+ years since marrying my dear husband.
Brainstorming with several dear colleagues in the Mad Mad Makers network helped me think things through and we have collectively come up with the one that truly does sing to me...
My New Name:
Heritage Heartcraft
which I can then further describe in a tagline,
heirloom quality thread crochet by Cara Louise.
I am beginning the process now of changing everything over to reflect my new name and I am immensely excited!
I would LOVE to hear from you about your pursuits lately!